HELIX Drinks Signs Matt Waldin

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HELIX Drinks Signs Matt Waldin for the 2011 Formula Drift Season

(Little Rock, AR – January 3, 2011) – HELIX Drinks is excited to announce their title sponsorship of the Matt Waldin Racing professional drift team for the 2011 Formula Drift Series. This sponsorship combines the energy of HELIX Drinks with the skill and power of two-time DMCC champion drift racer, Matt Waldin and brings that partnership to the eighth season of the world renowned Formula Drift series.

HELIX Drinks will support Waldin and his 2008 Nismo 350Z for all Formula Drift events in the United States allowing him to be a true contender in the series. HELIX Drinks and Matt Waldin Racing will team up for the entire series and for other industry events and programs throughout the 2011 season.

“HELIX Drinks is a great new energy drink and I couldn’t be more excited about this partnership. It’s an honor to be pairing up with such a forward thinking company,” said Waldin. “Plus, I really love the product and I can’t wait to share it with the drifting community. With HELIX coming on board as our title sponsor, we have everything we need to be competitive in the Formula D series and we can’t wait for the season to start.”
Waldin, who is well known in the drifting community, has won back to back championships in the Drift Mania (DMCC) series in Canada and is now poised to make a huge impact on Formula D, the world’s leading drift series. Waldin is known for his aggressive driving style, charismatic personality, and his down-to-business 2008 Nissan 350z.

“Matt’s skill, energy, and passion for drifting made him the perfect choice to bring HELIX to the sport. Matt has shown that he will act as an innovative partner that will help propel Helix to the next level,” said Mike Englisch, Marketing & Product Development Manager for Helix Drinks. “We are looking forward to a successful season with Matt Waldin Racing.”

The Formula Drift series starts in Long Beach, California in April and continues across the US through October. TV coverage of the entire series is provided by Versus. For more information, visit www.FormulaD.com.


About Matt Waldin

Matt Waldin is an accomplished professional drifter with two back to back DMCC series championships. (09-10). Industry insiders, series owners, and sponsors alike, all consider Matt Waldin, in his cutting edge 2008 Nissan 350z racecar, the driver to watch over the next few years. For more information please visit www.mattwaldin.com.